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© 2026 ADME. All rights reserved.PrivacyTermsEditorial standards
← Newsroom/Sales & market

Off-road accounts for all the growth as motorcycle sales rise 6.7%

Compiled by ADME Newsroom from 2 sources

First reported by AutoTalk Australia · 9 October at 5:55 am

Who's covering this — 2 articles

Industry trade
1
OEM newsrooms
1
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Image: AutoTalk Australia

The quick read

Full coverage

AutoTalk Australia·Industry trade·9 October at 5:55 am

Off-road accounts for all the growth as motorcycle sales rise 6.7%

Motorcycle and off-highway vehicle sales reached 68,304 units in the nine months to September. Off-road added more units than the whole market gained.

Read at AutoTalk Australia →
Mitsubishi Motors Australia·OEM newsrooms·8 October at 5:59 pm

All-New Pajero | Off Road Capability

Uncompromising off-road capability, engineered for any adventure. Built to tackle the world's most demanding terrains, the All New Pajero combines our signature Super Select 4WD-II system with…

Watch at Mitsubishi Motors Australia →

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The quick read

  • Off-road sales accounted for all the growth in motorcycle and off-highway vehicle sales, reaching 68,304 units in the nine months to September.
  • The All New Pajero's Super Select 4WD-II system is a key factor in its off-road capability.
  • The growth of off-road sales is driven by demand for vehicles that can tackle demanding terrains.
  • Dealers who stock the All New Pajero will be well-positioned to capitalize on the growing demand for off-road vehicles.

For dealers: Australian dealers who focus on off-road vehicles, such as the All New Pajero, will be more likely to see sales growth.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The All New Pajero's uncompromising off-road capability is a key factor in the growth of off-road sales, which accounted for all the growth in motorcycle and off-highway vehicle sales.

This growth is a result of the increasing demand for vehicles that can tackle demanding terrains, and the All New Pajero's Super Select 4WD-II system is well-positioned to meet this demand.

What it means for stock and ordering

Dealers who stock the All New Pajero will be well-positioned to capitalize on the growing demand for off-road vehicles, and should consider ordering more units to meet this demand.

The fact that off-road added more units than the whole market gained suggests that dealers who focus on off-road vehicles will be more likely to see sales growth.

Competitor response and marketing

Competitors will likely respond to the growth of off-road sales by promoting their own off-road vehicles, and dealers should be prepared to highlight the unique features of the All New Pajero, such as its Super Select 4WD-II system.

Dealers can use the All New Pajero's off-road capability as a key selling point in their marketing efforts, and should consider targeting customers who are looking for a vehicle that can handle demanding terrains.

Taking action

This week, dealers can take action by reviewing their current stock and ordering levels for the All New Pajero, and adjusting their marketing efforts to focus on the vehicle's off-road capability.

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