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About us
- A radically open creative collective

At ADME, we’re not just a full service agency — we’re your strategic partners in success.

Founded in 2009, ADME is a digital-first advertising agency built for automotive retail. We partner with 200+ clients — dealerships, dealer groups and OEM brands across Australia — blending strategy, creative and channel expertise into campaigns with results you can measure.

Digital advertising is our core business: paid social and search, Performance Max inventory campaigns, dealer websites and landing pages, SEO built for AI answer engines, and video made for the feed. And because we’re an accredited above-the-line agency, we back it with TVC, outdoor, radio and print whenever a campaign needs mass reach.

Established
2009
Retail clients
200+
Dealer websites
200+
Based in Melbourne
Collingwood
We'reyourstrategicpartnersinsuccess.

ADME — est. 2009

Our approach - We think big and deliver inspired, actionable results.

A digital-first agency bringing strategy, creative and channel thinking to every dealership and OEM brief.

  • Strategy We start with your sales targets, your market and your data, then build a media and creative plan designed to move the metrics that matter.
  • Creative Campaign creative built for the channels it runs in — from Meta and Google formats to showroom, outdoor and screen.
  • Channel From paid social and search to media planning and buying, we put your offers in front of buyers who are ready to act.

Leadership

  • CP

    Clara Padalini

    Founder & Managing Director | ADME Advertising Pty Ltd

    As Founder and Managing Director of ADME Advertising Pty Ltd, Clara has led one of Australia’s longest-standing independent media agencies through nearly two decades of growth, change and innovation. Founded in 2009, ADME has built a reputation for delivering high-impact, performance-driven advertising.

  • PG

    Paul Giurin

    Founder & Managing Director | ADME Advertising Pty Ltd

    Co-founder of ADME and the technical force behind it — with 15+ years of development, Paul is the original creator of Drive Agent, the dealer websites and the in-house apps the agency runs on. Today he leads the business alongside Clara while driving ADME’s AI product development, keeping the agency at the front of where automotive marketing is heading.

Creative & Design

  • RG

    Robert Giurin

    Creative Director

    15+ years of automotive creative leadership, now building the AI-native products behind ADME's 200+ dealer websites.

  • TY

    Tina Yu

    Senior Graphic Designer

    Nine years and counting in advertising design, leading campaign creative across our OEM and dealer accounts.

  • KL

    Kristi Lee

    Graphic Designer

    Graphic and UX designer working across print, digital, motion and web.

  • PT

    Paulo Talosig

    Graphic Designer

    Brand and UI/UX designer producing campaign assets across the dealer network.

Digital Advertising

  • HL

    Hannah Lavina

    Ads Specialist

    Paid media specialist building and optimising campaigns across Meta and Google.

  • GL

    Garrix Lopena

    Digital Advertising Specialist

    Performance marketer building and managing paid campaigns for our dealer clients.

Social & Marketing

  • MC

    Matthew Crawford

    Social & Traffic Operations Manager

    Runs social media strategy and studio traffic — every job in, through and out the door.

  • AK

    Alicia Karitsas

    Marketing Partner

    A decade in automotive marketing — inside dealer groups before joining ADME in 2019.

  • LF

    Laura Fazzino

    Digital Marketing Coordinator

    Manages client social accounts, content calendars, eDM and SMS campaigns.

  • CT

    Crystal Tse

    Content & Account Support Coordinator

    Runs ReelMotion, our on-site dealership video service, alongside content and account support across campaigns.

Operations

  • KW

    Kellie White

    Administration & Bookkeeping

    Keeps the agency running — administration, accounts and client billing.

ADME Advertising on LinkedIn

From the blog

Monthly insights from the ADME team on automotive marketing, digital advertising and retail — straight from our LinkedIn.

ADME Case Study Carousel Post 5 copy.pdf

🚗 Your inventory feed could be doing more. 📈 With Google Performance Max, ADME helps put your inventory in front of potential buyers across Search, Display, YouTube and Maps. 📞 Calls 📝 Enquiries 📍 Directions 🔧 Service bookings Because not every conversion tells the same story. 👉🏼 Swipe to see the results. ☎️ Ask ADME what your inventory feed could return. #AutomotiveMarketing #GoogleAds #PerformanceMax #DealershipMarketing #AutomotiveAdvertising #ADME

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Showtime: Lights, Camera, Leads

🎬 It's Showtime. Introducing Showtime by ADME — the all-in-one campaign builder made for car dealerships. Build high-converting landing pages, sync your live stock, capture every lead, and see exactly what's working — all from one place. ✅ Drag-and-drop landing pages ✅ Live stock feeds + smart filters ✅ Instant lead alerts & one-inbox CRM ✅ Embed on any website ✅ Real-time tracking & shareable live reports Lights, camera, leads. 👉🏼 Book a demo 🖥️ https://lnkd.in/eDRFiy7x #ADME #Showtime #AutomotiveMarketing #CarDealership #LeadGeneration #DigitalMarketing #DealerMarketing

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Why Your Welcome Still Matters in the Age of AI Search

🚨 AI Search hasn't killed SEO. Despite all the new acronyms, the fundamentals haven't changed. The businesses showing up in AI-generated results are still the ones with: ✅ Helpful content ⚙️ Strong technical foundations ⭐ Consistent trust signals 👏🏼 Great customer experiences And one of the most overlooked trust signals? 📧 Your welcome email. The first message a customer receives can reinforce credibility, drive engagement and strengthen the customer journey from day one. 🔍 Search is changing. Trust still matters. If your welcome email is just a generic confirmation, you're missing a valuable opportunity to build trust from the very first touchpoint. 💬 Get in touch with ADME to see how our Welcome Email Service can help your business. 👉🏼 https://lnkd.in/eznc5dmk #AISearch #SEO #DealershipMarketing #CustomerExperience

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Important Update: New SMS Sender ID Rules in Australia

Australian businesses using SMS marketing — this is one update you don’t want to miss. 🚨 What’s Changing? From 1 July 2026, any business sending SMS with a Sender ID must have it registered and approved. 🚫 If it’s not? Your messages may: • Be blocked • Be flagged as suspicious • Or not deliver at all 💡 Why This Matters If you’re using SMS for: • Marketing campaigns • Customer updates • Appointment reminders • Lead follow-ups This directly impacts your ability to reach customers. No registration = disrupted communication and lost engagement. ⚙️ What ADME Is Doing We’re already across it — handling everything behind the scenes to keep your campaigns running smoothly: ✔️ Registering as a participating telco partner ✔️ Setting up compliance accounts with ACMA ✔️ Managing Sender ID registrations via our provider ✔️ Preparing bulk uploads of all active Sender IDs 🔄 What Happens Next Once complete: • Sender IDs are submitted for approval • Only approved IDs will be used • SMS delivery continues without disruption 📣 The Bottom Line This is a positive shift — reducing spam and building trust in SMS marketing. And the good news? You don’t need to manage it yourself. Got questions or want to check your Sender ID status? 👉🏼 Reach out to the team anytime.

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AI in Automotive Advertising: Enhancement, Not Replacement

🚗 AI in Automotive Advertising: Tool, Not Replacement Artificial Intelligence is transforming marketing—but in automotive advertising, authenticity isn’t optional. At ADME, we believe: ✅ AI is powerful for production enhancements ❌ AI is not a substitute for human storytelling Why? Because buying a car is personal. Trust, transparency, and connection drive decisions—not just price or features. From staff intros to customer testimonials, real people on screen build confidence. AI shines when it supports creativity, not replaces it. Read our full perspective on how dealerships can balance AI innovation with human authenticity. 👇🏼 #AutomotiveMarketing #AI #DealershipTrust #ADME

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Video is King: Why Your Business Can’t Afford to Ignore the Scroll in 2026

🎥 Video is King in 2026 🏃🏽 If your content isn’t moving, your customers are. In today’s scroll economy, static posts don’t convert — video does. Short-form video now drives brand discovery, trust, and buying decisions. That’s why ADME built ReelMotion — on-site, professional video content designed to turn attention into action. 🚀 Create once. Distribute everywhere. Facebook. Instagram. TikTok. YouTube. 🎬 Cinematic walkarounds 👥 Human brand content 📈 Real engagement 💰 Real sales impact Your social channels are now your first showroom. If your business isn’t visible in video, it’s invisible in market. The road to 2026 is paved with video. 👉🏼 Make sure your brand is in the driver’s seat. 📩 Book your ReelMotion shoot with ADME today.

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Whether it’s a brand, a campaign or a product that needs to stand out, we’d love to hear about it.

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