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← Newsroom/Sales & market

Toyota RAV4 tops CarExpert's most popular new cars in September 2026

Compiled by ADME Newsroom from 1 source

First reported by CarExpert · 14 October at 7:30 am

Who's covering this — 1 article

Motoring press
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Image: CarExpert

The quick read

Full coverage

CarExpert·Motoring press·14 October at 7:30 am

Toyota RAV4 tops CarExpert's most popular new cars in September 2026

Australia's favourite SUV returned to the top of CarExpert's new-car sales rankings last month, as Chinese brands continue to attract strong interest.

Read at CarExpert →

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The quick read

  • The Toyota RAV4 was the top-selling car in September 2026, according to CarExpert's new-car sales rankings.
  • Chinese brands continue to attract strong interest in the Australian market.
  • The RAV4's return to the top spot indicates its enduring popularity among Australian buyers.
  • The sales rankings suggest a competitive market with various brands vying for attention.

For dealers: Australian dealers should take note of the RAV4's sales performance and the growing interest in Chinese brands to inform their inventory and marketing strategies.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The Toyota RAV4's return to the top of the sales rankings is a testament to the model's enduring popularity, and dealers should be prepared to meet demand with sufficient inventory.

The strong interest in Chinese brands presents an opportunity for dealers to diversify their offerings and attract a wider range of customers.

What it means for the order bank

Dealers who stock the RAV4 and other popular models will be well-positioned to capitalize on sales, but those who fail to meet demand may lose customers to competitors.

The RAV4's success also highlights the importance of effective marketing and lead handling, as dealers who can effectively promote the model and respond to customer inquiries will be more likely to make sales.

Competitor response and pricing strategy

Dealers should be aware of the pricing strategies of their competitors, particularly those offering Chinese brands, and be prepared to adjust their own pricing to remain competitive.

The growing popularity of Chinese brands may also lead to increased competition on price, and dealers will need to balance their pricing strategy with the need to maintain profit margins.

Taking action

This week, dealers can take a decisive action by reviewing their inventory levels and marketing strategies to ensure they are well-positioned to meet demand for the RAV4 and other popular models.

Go deeper — ADME analysis

  • VFACTS May 2026: a Tesla outsells every ute, and the market keeps shifting →
  • How a Chinese brand became Australia’s #2 — BYD, Chery, GWM and the new top 10 →