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The quick read

New ride away offers are set to drive sales and clear out old stock.

OEMs are focusing on marketing and lead handling to promote the offers.

Dealers need to balance competitive pricing with profit margin management.

Competitors are likely to respond with similar deals, potentially leading to a price war.

For dealers: The arrival of new ride away offers matters because it will drive sales and impact profit margins, requiring dealers to be strategic about pricing and inventory management.

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

The ADME angle

Australian dealers can expect a surge in showroom traffic with the arrival of new ride away offers, as customers look to take advantage of exceptional deals on new vehicles.

The emphasis on 'New Season. Fresh Roads.' suggests a focus on marketing and lead handling, with OEMs likely to push promotional campaigns to drive sales and clear out old stock.

What it means for pricing and margin

Dealers will need to be strategic about pricing and margin management, as the exceptional ride away offers may put pressure on profit margins, particularly if competitors respond with similar deals.

The use of 'Exceptional Ride Away Offers' twice in the material highlights the importance of competitive pricing in the current market, with dealers needing to balance the need to drive sales with the need to maintain profitability.

Competitor response and market dynamics

Dealers should anticipate a competitive response from other OEMs and dealerships, as they look to match or better the ride away offers, potentially leading to a price war that could impact sales and profitability across the industry.

Taking action

This week, dealers can take decisive action by reviewing their current pricing and inventory, and developing a strategy to promote the new ride away offers and drive sales, while also protecting profit margins and maintaining a competitive edge.

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