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← Newsroom/Chinese brands

Not all Chinese brands will survive in Australia but we will, says Leapmotor boss

Compiled by ADME Newsroom from 1 source

First reported by Chasing Cars · 15 October at 1:15 pm

Who's covering this — 1 article

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Image: Chasing Cars

The quick read

Full coverage

Chasing Cars·Motoring press·15 October at 1:15 pm

Not all Chinese brands will survive in Australia but we will, says Leapmotor boss

Leapmotor’s Australian head Andy Hoang believes there will be casualties in the fight for the hearts of local car buyers. “This is my personal belief. I don’t think all Chinese brands will survive ……

Read at Chasing Cars →

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The quick read

  • Leapmotor's Australian head Andy Hoang believes not all Chinese brands will survive in Australia
  • Hoang thinks there will be casualties in the fight for local car buyers
  • Leapmotor is confident it will survive in the Australian market
  • The survival of Chinese brands in Australia is uncertain

For dealers: Australian dealers should be prepared for a potential shakeout in the Chinese brand market

AI-assisted summary of the coverage below — check the original reporting before relying on specifics.

ADME commentary

The ADME angle

The statement from Leapmotor's Australian head Andy Hoang has significant implications for the competitive landscape of the Australian car market

Chinese brand competition

The fact that Hoang is openly discussing the potential for casualties among Chinese brands suggests that Leapmotor is positioning itself for success in a crowded market

This could lead to increased competition for market share among Chinese brands, potentially driving down prices and affecting profit margins for dealers

Impact on dealer operations

Dealers who have invested in Chinese brands may need to reassess their strategies and consider the potential risks and opportunities presented by a shakeout in the market

The confidence expressed by Hoang in Leapmotor's ability to survive in the Australian market may also indicate a strong focus on marketing and lead handling, which could be an area of competition for other dealers

Preparing for the future

To prepare for the potential shakeout in the Chinese brand market, dealers should focus on building strong relationships with their customers and developing effective marketing and lead handling strategies

One decisive action a dealer could take this week is to review their current brand portfolio and assess the potential risks and opportunities presented by the growing competition among Chinese brands

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