2027 Mitsubishi Pajero reveal date confirmed
Compiled by ADME Newsroom from 1 source
First reported by CarExpert ·
Image: CarExpert
The quick read
- Mitsubishi has announced the reveal date for the returning Pajero, due in Australia by the end of 2026.
- The Pajero will rival the Ford Everest and Toyota LandCruiser Prado in the 4x4 segment.
- The Pajero's launch will give Mitsubishi a boost in the ute and 4x4 market.
- Dealers can expect a surge in inquiries and test drive requests for the Pajero.
For dealers: The return of the Mitsubishi Pajero will increase competition in the 4x4 segment, requiring dealers to review their strategies and prepare for a potential increase in lead volume and inquiries.
AI-assisted summary of the coverage below — check the original reporting before relying on specifics.
ADME commentary
The ADME angle
The return of the Mitsubishi Pajero will put pressure on Ford Everest and Toyota LandCruiser Prado sales, as these models currently dominate the 4x4 segment in Australia.
The Pajero's arrival by the end of 2026 will give Mitsubishi a much-needed boost in the ute and 4x4 market, where it has been lacking a strong competitor.
What it means for the order bank
Dealers can expect a surge in inquiries and test drive requests for the Pajero, especially from customers who are looking for an alternative to the Everest and Prado.
The Pajero's pricing will be crucial in determining its success, as it will need to be competitive with the Everest and Prado to attract buyers.
Competitor response
Ford and Toyota will likely respond to the Pajero's launch by offering incentives and promotions on their respective models, which could lead to a price war in the segment.
Dealers should be prepared to handle a potential increase in lead volume and inquiries for all three models, and have a strategy in place to convert these leads into sales.
Taking action
This week, dealers can start reviewing their inventory and pricing strategies for the Everest and Prado, and prepare their sales teams for the upcoming launch of the Pajero.
Full coverage
2027 Mitsubishi Pajero reveal date confirmed
Mitsubishi has announced the reveal date for the returning Pajero, due in Australia by the end of 2026 as a rival to the Ford Everest and Toyota LandCruiser Prado.
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